Cole Harbour Minor Hockey Association

Success Story

The Cole Harbour Minor Hockey Association represents over 600 registered players across 30 teams in Nova Scotia, playing at the U7, U9, U13, U15, U18 and U24 levels. Among other fundraisers, the association has traditionally relied on an association-wide 50/50 to fund registration fees, team development and other association expenses. In 2020, the association swapped out their books of 50/50 tickets and began a monthly online 50/50 with Rafflebox.

Challenge & Solution

Parents and players alike no longer need to go door-knocking to sell tickets. Instead, each player has an individual URL that tracks their ticket sales in comparison to other players. With each sale, the ticket buyer receives an automatic, personalized ‘thank-you’ email from the player they chose to support. Players can view how they’re measuring up to their team mates under the ‘top fundraisers’ tab on the association’s custom Rafflebox webpage. Individual ticket sales translate into registration fees for players, making hockey more affordable for many Nova Scotian families.

Results

Since launching the monthly 50/50, the association has seen a 460 per cent increase in annual revenue from ticket sales, compared to previous years with their traditional 50/50. Not only has the online raffle platform provided the membership base a vehicle to fundraise, but it has led to the creation of a new fund that makes hockey accessible to those players who could not have otherwise afforded to play.