Firefighters 50/50 stretches farther
Funds raised supported more than 250 departments across the province. Fundraising snowballed when Amherst Fire Fighter’s Association took their firefighters 50/50 draw online, and enticed fire halls across Nova Scotia to join in. With over 17,000 followers on Facebook and weekly jackpots surpassing $400,000, NS firefighters now run and benefit from the largest weekly 50/50 in Canada.
Success Story
As fire halls across Nova Scotia remained closed during the COVID-19 pandemic, traditional fundraising
methods weren’t working for Nova Scotia firefighters. In March 2020, Andrew Wallis of the Amherst Fire
Fighter’s Association reached out to Rafflebox to launch a province-wide 50/50 joined by seven other
departments.
As more fire halls joined the crusade and word spread to neighbouring communities, weekly jackpots
began to double. Ticket buyers began attributing purchases to their local fire halls and friendly
competition among departments started to brew. Wallis continued to encourage participating halls to
promote the fundraiser using email and social media, while he supplemented with weekly Facebook ads.
Now, over 50 weeks later, more than 250 departments and groups around Nova Scotia are benefiting from
this iconic fundraiser. With over 17,000 followers on the fundraiser’s Facebook page and weekly jackpots
surpassing $400,000, Nova Scotia firefighters have curated the largest weekly 50/50 in Canada.
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Keys to Success
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Popular Facebook page
Organizers started a Facebook Page that has become the main source of information about the weekly raffle.
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Donors were able to designate funds to specific fire halls
Over 250 fire departments and groups across Nova Scotia help promote the fundraiser.
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Targeted Facebook ads
Organizers run weekly paid Facebook ads to continue to build their audience week over week.
There is a whole side to this draw that we could never even have imagined, and that is the impact it is having on everyone.