Curling Alberta

Success Story

Raising over $1 million through their unique raffle program, Curling Alberta gives both event-goers and at-home fans a chance to engage with their fundraising efforts and win exciting cash prizes.

Challenge & Solution

Curling Alberta hosts six tournaments October through March, wrapping up their season with one of Canada’s most exciting sports events, the Brier. With daily 50/50s running during tournaments, Curling Alberta builds an engaged fan base who comes back consistently for tickets. “Empowering fans to support us from home is key to growing bigger jackpots,” says Raffle Coordinator, Paige Papley. In addition to these daily 50/50s, Curling Alberta runs a mega jackpot during curling season, which in 2023, reached over $134,000. Over the course of the season, Curling Alberta raised $457,890.

Implementation

Curling Alberta’s combination of in-venue and online sales help grow bigger jackpots. “The handheld devices make it easy to canvas stands during matches,” says Paige. “People like getting a physical receipt when they’re at the match.”

Results

In addition to traditional marketing like television ads, radio shout outs, and posters with QR codes, Curling Alberta attributes their success to volunteers. “They help us build momentum over the six-day events by reminding patrons of previous jackpots,” says Paige. “They build rapport with ticket buyers and keep them coming back for tickets every day.”