Sport Nova Scotia
Representing over 160,000 athletes, coaches, and officials across 60 provincial sport organizations, Sport Nova Scotia is key in developing amateur sport in the province. Since moving to Rafflebox, 70 new teams and clubs have joined the raffle, raising over 48,000 for provincial sport organizations and programs.
Success Story
Representing over 160,000 athletes, coaches, and officials across 60 provincial sport organizations, Sport Nova Scotia is key in developing amateur sport in the province. The organization offers teams and clubs fundraising programs like Sport Split, their monthly 50/50 draw.
Challenge & Solution
In 2020, Sport Nova Scotia started fundraising through another online raffling platform, raising approximately ,000 per month with their raffles. When they moved to Rafflebox in December 2022, their first raffle raised over 6,000, then almost doubled to 1,000 in January 2023. As of their fourth raffle, Sport Nova Scotia had raised over 48,000 for provincial sport organizations and programs.
Innovative Approach
The organization says the ‘In Support Of’ feature is a gamechanger. “We love the ability to track individual sales. We can attribute the work to the player—and that’s made a big difference,” says Marketing and Events Director, Jeff LeDrew. Ticket buyers can choose both the organization and the individual they’re supporting with their purchase.
Results
Since moving to Rafflebox, 70 new teams and clubs have joined the raffle. “Groups share the raffle link on social media and in their newsletters,” says LeDrew. “They love how easy it is to raise funds through Sport Split.”
Implementation
- Implemented monthly recurring 50/50 raffle program
- Used ‘In Support Of’ feature to track individual and team sales
- Added Early Bird draws to encourage earlier ticket purchases
- Provided participating teams with promotional materials
- Increased fundraising from ,000 to over 1,000 per month
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Keys to Success
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Tracking individual sales
By using the 'In Support Of' feature to track which clubs and members sell the most tickets, Sport Nova Scotia can distribute funds fairly and celebrate big sellers.
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Link sharing
Most teams and clubs have their own social media, newsletters, and even websites, so providing them with a raffle link and even content to share and promote the raffle, boosts group sales.
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Adding an Early Bird
While the Grand Prize draw happens on 1st of each month, Sport Nova Scotia has an Early Bird draw to encourage sales and grow the Jackpot earlier on.
With the rising cost of sport, Rafflebox provides us a unique fundraising opportunity where we can offer bigger 50/50 Jackpots. We combine ticket sales from all participating teams and clubs into one monthly pot.